It’s Easy Being Green

By Cynthia Price, Director of Communications

Kermit the Frog once said, “It’s not easy being green.”

I’m sure he was excited to hear of Pantone’s color choice for 2013. I, however, was a bit disappointed. It’s a good color, don’t get me wrong. But it’s emerald. I was hoping for ChildFund green.

ChildFund green.

ChildFund green.

What do I mean by ChildFund green? If you look at any of our communications materials, you’ll see a good splash of green. We use a palette of colors, but our primary green (Pantone 348) and our secondary green (Pantone 376) dominate.

We chose the colors because they are bright and cheery. They’re hopeful. And that’s what we bring to our work – a sense of hope that we will make a difference in the life of a child.

If you ask me what color is our green, I’m stumped to describe it. Is it malachite? Jade? Shamrock? Kelly?

Staff, volunteers and children from ChildFund program in the Southern Philippines in ChildFund green.

Staff, volunteers and children from programs in the Southern Philippines wearing ChildFund green.

In the end, it doesn’t matter because everyone who works here now refers to it as ChildFund green. And that’s good enough for our brand.

Turns out it is easy being green.

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